We launched Smooth Jazz 247 in June 2011. It is designed to be a replacement for the
terrestrial FM smooth jazz stations that were so popular in the years leading up to that point.
By the time we launched the channel, most of those FM stations had gone or flipped formats.
We believe that there are millions of people that love smooth jazz and still want a smooth jazz
station to tune in to. Most web radio channels provide a good supply of non-stop music, but it
was felt that a lot of people would enjoy some presenter dialogue along with it too.
So that was the plan, and it seems to be working. Smooth Jazz 247 is now one of the biggest
radio channels on the web in this genre, with many thousands of people tuning in for their
daily smooth jazz fix. The DJ content is designed to be fairly minimal, but hopefully enough
that our listeners feel that they have some company throughout the day. From the feedback we
receive it’s apparent that many people enjoy our daily globetrotting as we take you on a
musical journey to the studios of our presenters. More details about them and their locations
on the presenters page,
For the record, Internet radio provides a great deal of statistical data that has never been
available to terrestrial broadcasters, since every listener has a firm connection to the server
playing the stream. For instance, we are able to determine what song was playing when a
listener tuned away. Over the years such information has been most helpful in determining
which songs are working, and which songs aren’t. As a result, we have come to the conclusion
that all the audience research and focus groups that the terrestrial smooth jazz stations used to
tweak their content resulted in a lot of misinformation and consequently bad programming
decisions that let to the ultimate demise of what was for many years a very profitable radio
genre. They had it right in the first place. It wasn’t broken so it didn’t need fixing. The many
well attended festivals and live appearances that are still ongoing today would tend to support
that theory.
Smooth Jazz is alive and well, on Smooth Jazz 247. And however you found your way here, we
hope that we brighten your day.
We launched Smooth Jazz 247 in June 2011. It is designed to be a replacement for the
terrestrial FM smooth jazz stations that were so popular in the years leading up to that point.
By the time we launched the channel, most of those FM stations had gone or flipped formats.
We believe that there are millions of people that love smooth jazz and still want a smooth jazz
station to tune in to. Most web radio channels provide a good supply of non-stop music, but it
was felt that a lot of people would enjoy some presenter dialogue along with it too.
So that was the plan, and it seems to be working. Smooth Jazz 247 is now one of the biggest
radio channels on the web in this genre, with many thousands of people tuning in for their
daily smooth jazz fix. The DJ content is designed to be fairly minimal, but hopefully enough
that our listeners feel that they have some company throughout the day. From the feedback we
receive it’s apparent that many people enjoy our daily globetrotting as we take you on a
musical journey to the studios of our presenters. More details about them and their locations
on the presenters page,
For the record, Internet radio provides a great deal of statistical data that has never been
available to terrestrial broadcasters, since every listener has a firm connection to the server
playing the stream. For instance, we are able to determine what song was playing when a
listener tuned away. Over the years such information has been most helpful in determining
which songs are working, and which songs aren’t. As a result, we have come to the conclusion
that all the audience research and focus groups that the terrestrial smooth jazz stations used
to tweak their content resulted in a lot of misinformation and consequently bad programming
decisions that let to the ultimate demise of what was for many years a very profitable radio
genre. They had it right in the first place. It wasn’t broken so it didn’t need fixing. The many
well attended festivals and live appearances that are still ongoing today would tend to support
that theory.
Smooth Jazz is alive and well, on Smooth Jazz 247. And however you found your way here, we
hope that we brighten your day.
